So for this month, I’m going to be heavily working on my traffic for my case study. Since I started making a few sales here and there (Mind you since I jacked up my price, my product has been selling very slow - a sign?), more traffic will give me a better idea on what I really need to work on for my site.

So far, this is what I’ve come up with:

• I need a BBB logo to boost credibility: Since I’m selling a brand new product and a  brand new idea, people (first time visitors) are very sceptical. So that is going to take a some weeks - hopefully sooner.
• I definitely need to add more ‘credibility’ and content on my salesletter. Believe it or not, my salescopy is short. People are reading it for 9 minutes, but they are not taking action. I think my price point is too high but I will only change that after I get my BBB license because I don’t want to de-value my product. Still, more content is required I think.
• More content overall on site: After asking my current customers, they seem to like recipes a lot, another great reason to get return visitors. So I created a area dedicated to recipes. However, I need to add a lot more recipes than I currently have to gain more ‘credibility’. Bottom line: more content. Lesson here is get in touch with your existing customers and give them what they want.

See making money on the internet is easy - but creating a business is hard work. I’ve made money online and still do but with this case study, I want a BUSINESS! That is why I’m spending so much time testing little things to increase conversions. But don’t get it twisted, I’m still building traffic but slower than I usually do. You have to do both.

As soon as I get on eBay within the next few days (After my suspension for late shipments is over) I’m jumping back on and and building my list and overall traffic even faster - much faster.

But STILL I’m going to be testing EVERYTHING! It’ll be worth it at the end and I hope you are still around to see it for yourself.

As I mentioned, my conversion rate is at 4% from Search engine traffic. If I was getting 1000 visitors a day, that would be 40 sales or over $700 a day. You do the math

Why am I doing this case study? I feel like I’m doing this more for myself than just to show people I know my IM Stuff. And I guess this way if I slack off, you can tell me about it - I want people to see its possible for anyone to make money on the internet - its just hard work.

Stay along for the ride alright!

PS: It doesn’t take 90 days to build an online empire like the gurus would want you to believe. Trust me, I use to work for one of the best ones

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