I read about this through John Reese a while ago on how people are now using videos on their sales copy and are experiencing some very positive results.

Always wanted to make one but never got around to it. So I finally decided to make one complete with music (Music that I made thank you very much!) and placed it at the top my sales copy for my case study site. It was very simple to make.

I created several 320 X 240 images and then used windows movie maker (comes with windows) to compile them in order and added music that I made using a music software called Fruity Loops.

Honestly it took like 20 minutes. I used the Windows Media Wordpress Plugin to place it on my site (Plugin for wordpress) and that was it.

And the results came in almost immediately . . .

First check out the amount of time people were spending on my sales copy which was is also my homepage BEFORE the video:

As you can see its like a 1:28 and overall that was my average.

Now have a look at the numbers AFTER the video was placed on my sales copy for a period of 24 hours:

Not only are people more interested in spending time on my page, I even got my first sale after I actually jacked up the price of my product quite a bit.

It use to be 12.97 and now its 19.97 - So the video helped me sell my product at 19.97 almost right off the bat!

My current conversion rate is at 4% - for people who are coming through search engines. Not my newsletters because they haven’t been implemented yet as I’m going back to the drawing board for those and will have them up and running tomorrow.

So 4% of 18 visitors = o.72 or almost 1 sale a day.

Look likes I’m getting there - NICE!

Now what does this tell me?

1. I need to work on my sales copy - the text part.

2. After adding the video, it raised the ‘perceived value’ of my site and my sales copy. I’m glad because I’m not selling my product for any less than 19.97.

3. I need to get more traffic going - If I was getting 1000 visitors a day, that would be 100 x 4% = 40 sales a day or 40 x $19.97 = $798.8 a day or $23,964 dollars a month OR $287,568 a year! And that is just from folks coming directly from search engines and taking action without signing up to my newsletter - I didn’t even factor in the newsletter people where the conversion is always at minimum 20 or more for me!

See how easy it really is to make great money on the internet? Just make sure you get your numbers right initially - like what I’m doing.

But Traffic is something I’m not really worried about - this part is easy. Content and backlinks. Plus every week its only increasing.

Going Further . . .

To me the main thing is conversion because once I raise my conversion to a decent level, 8% or more for people who are coming through search engines, than I’ll go ‘gung ho’ on my traffic.

So my sales will always be at the highest level no matter where my traffic comes from.

Its all about the conversion ratio and it looks like its increasing - NICE!

April will be the month where I’m going to work on increasing the traffic dramatically - I’ll keep you posted

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