Proper market and keyword research part 1
Since my case study is in the early stages, I think its best to share the first step I took in developing the site. So in this post lets discuss the first step which is market research or in another words - keyword research. I basically went to 4 places.
Wordtracker
Aaron’s SEO Keyword tool
Google Trends
Install Hit Tail
With Wordtracker, I created a list of thousands of keywords using their tools. From now on when you create a site, always keep in mind that you want to be the ‘authority’ on that subject. I want to be an authority for beginners who want to dabble in the world of home wine making.
That is a niche by the way and that is my target market. If anyone else wants to try my product great - but I’m very clear on what my market is. The reason I want to create content on all those keywords is because its relevant to my target market and guess what? It will also bring tons of traffic - targeted traffic! All this information on your site will dramatically increase your conversions regardless of what you are selling. When a beginner thinks of making wine, I want them to come to my site - PERIOD. That is the mentality or mindset you should be applying to your business. Be the BEST in what you offer.
If you do proper keyword research, it should take you anywhere between 2 days to a week. Trust me, its time well spent as this is the most important step of them all. This is market research on the internet. You are going where the market is 
Here are the steps I took (This is only available in paid version and TRUST ME every REAL internet marketer uses wordtracker):
Step 1 - Click on Keyword Universe
Step 2 - You’ll see a screen with the following information on the left side of the screen. Type in what you are selling, but in a broader more general sense - most likely the type of market you are in - in my case - it was ‘wine making’ or even ‘wine’.
Step 3: After you press submit, you’ll see a list of relevant keywords that real people are typing appear below.
Step 4: Now start going through the list from the top to the bottom. Plus once you click on a keyword, you will see even more relevant keywords - it’s INSANE! Now keeping your target market in mind, click on the keywords that are relevant to your market / website and add them to your total keyword basket. You can click on the ‘Dig’ button on the last column on the right to drill down even further for more keywords. This is madness - in a good way. Keep going back and fourth between the left column and right and keep adding keywords. Get them all!
So if you are not spending at least 2 days to a week using Wordtracker like this, you are not doing any research at all.
Step 5: Below you will see how I just used one word and added it to the basket. Just to show you how it works. I don’t care what your site is about, your keyword list should be in the thousands - easy.
Step 6: After you’ve added all of your keywords, then click on Step 3 (Blue arrow on the bottom right) and you should see the following screen.
Step 7: Now click on “Export Keywords” and download your beautiful keyword list in a spreadsheet format and SAVE it.
Step 8: Start creating content related to those keywords and take over your entire market! Plus track everything using Google Analytics so you can see what keywords matter and use them in future PPC or Pay Per Click campaigns. I also like to use keywords from my list as “anchor texts” when doing article marketing to create further deep linking.
In the second part, I will discuss a cool little trick I do on Wordtracker to get a boost in traffic on a regular basis and discuss the other 3 services I use as mentioned in the beginning of this post.
To learn more about this method of generating keyword lists, download this free ebook - It’s pretty much a case study of a pet website.
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