The late Corey Rudl and Bill Harris of Centerpointe (A 12+ million dollar company) said that without backend marketing, you are literally committing suicide.

Same goes for when you are dropshipping. After you dropship your first product to your customer, don’t forget to implement a solid backend strategy.

Backend marketing is selling again to your customer after they purchase the initial product. Here is an article that will give you more insight and many ways of providing backend products.

The idea is  . . . Lets say you drop-shipped a bath towel successfully. Then contact the customer regularly for other relevant products such as soaps or bath accessories that you can drop ship to them. This is called creating repeat business and repeat business will always keep you in business.

Remember, once you make that initial sale, it means your customer has given you their ‘trust’.

Recommend products from then on that will help them out further and at the same time increase your bottom line!

Popularity: 2% [?]