So for this month, I’m going to be heavily working on my traffic for my case study. Since I started making a few sales here and there (Mind you since I jacked up my price, my product has been selling very slow - a sign?), more traffic will give me a better idea on what I really need to work on for my site.

So far, this is what I’ve come up with:

• I need a BBB logo to boost credibility: Since I’m selling a brand new product and a  brand new idea, people (first time visitors) are very sceptical. So that is going to take a some weeks - hopefully sooner.
• I definitely need to add more ‘credibility’ and content on my salesletter. Believe it or not, my salescopy is short. People are reading it for 9 minutes, but they are not taking action. I think my price point is too high but I will only change that after I get my BBB license because I don’t want to de-value my product. Still, more content is required I think.
• More content overall on site: After asking my current customers, they seem to like recipes a lot, another great reason to get return visitors. So I created a area dedicated to recipes. However, I need to add a lot more recipes than I currently have to gain more ‘credibility’. Bottom line: more content. Lesson here is get in touch with your existing customers and give them what they want.

See making money on the internet is easy - but creating a business is hard work. I’ve made money online and still do but with this case study, I want a BUSINESS! That is why I’m spending so much time testing little things to increase conversions. But don’t get it twisted, I’m still building traffic but slower than I usually do. You have to do both.

As soon as I get on eBay within the next few days (After my suspension for late shipments is over) I’m jumping back on and and building my list and overall traffic even faster - much faster.

But STILL I’m going to be testing EVERYTHING! It’ll be worth it at the end and I hope you are still around to see it for yourself.

As I mentioned, my conversion rate is at 4% from Search engine traffic. If I was getting 1000 visitors a day, that would be 40 sales or over $700 a day. You do the math

Why am I doing this case study? I feel like I’m doing this more for myself than just to show people I know my IM Stuff. And I guess this way if I slack off, you can tell me about it - I want people to see its possible for anyone to make money on the internet - its just hard work.

Stay along for the ride alright!

PS: It doesn’t take 90 days to build an online empire like the gurus would want you to believe. Trust me, I use to work for one of the best ones

Popularity: 5% [?]

Okay guys the stats are in for April:

1400+ backlinks in 90 days.

The traffic is also increasing at a decent rate:

Now for April, you will see a MASSIVE increase in traffic as I’m finally implementing my autoresponders. Also I’m going to be working on 2 main things. Conversions and traffic. I have a clear idea about my target market and now its time for the ‘Take Over!’.

All the big guns are going to get pulled out and now the real fun begins.

Strategy:

Write ‘UNIQUE’ articles for each directory with backlink - 1 hour

Keep on submitting to directories -1 hour

Add two articles ‘on site’ daily. 2 hour

Add autoresponder - 30 mins - 1 or more daily

Work on conversion on site (As now I’ve started to make some sales - YES!) - 1 hour

So  maximum, I’ll be working for 5 hours daily after my day job (Doing the same thing but for a company).

Lets see what happens

It’s not the work that I’m worried about - its just that its boring.

My goal is to make some crazy money before my next birthday. That gives me 90 days.

So take it day by day - present action is what its all about and don’t think about tomorrow or you’ll stress yourself out. Think NOW!

Popularity: 5% [?]

I read about this through John Reese a while ago on how people are now using videos on their sales copy and are experiencing some very positive results.

Always wanted to make one but never got around to it. So I finally decided to make one complete with music (Music that I made thank you very much!) and placed it at the top my sales copy for my case study site. It was very simple to make.

I created several 320 X 240 images and then used windows movie maker (comes with windows) to compile them in order and added music that I made using a music software called Fruity Loops.

Honestly it took like 20 minutes. I used the Windows Media Wordpress Plugin to place it on my site (Plugin for wordpress) and that was it.

And the results came in almost immediately . . .

First check out the amount of time people were spending on my sales copy which was is also my homepage BEFORE the video:

As you can see its like a 1:28 and overall that was my average.

Now have a look at the numbers AFTER the video was placed on my sales copy for a period of 24 hours:

Not only are people more interested in spending time on my page, I even got my first sale after I actually jacked up the price of my product quite a bit.

It use to be 12.97 and now its 19.97 - So the video helped me sell my product at 19.97 almost right off the bat!

My current conversion rate is at 4% - for people who are coming through search engines. Not my newsletters because they haven’t been implemented yet as I’m going back to the drawing board for those and will have them up and running tomorrow.

So 4% of 18 visitors = o.72 or almost 1 sale a day.

Look likes I’m getting there - NICE!

Now what does this tell me?

1. I need to work on my sales copy - the text part.

2. After adding the video, it raised the ‘perceived value’ of my site and my sales copy. I’m glad because I’m not selling my product for any less than 19.97.

3. I need to get more traffic going - If I was getting 1000 visitors a day, that would be 100 x 4% = 40 sales a day or 40 x $19.97 = $798.8 a day or $23,964 dollars a month OR $287,568 a year! And that is just from folks coming directly from search engines and taking action without signing up to my newsletter - I didn’t even factor in the newsletter people where the conversion is always at minimum 20 or more for me!

See how easy it really is to make great money on the internet? Just make sure you get your numbers right initially - like what I’m doing.

But Traffic is something I’m not really worried about - this part is easy. Content and backlinks. Plus every week its only increasing.

Going Further . . .

To me the main thing is conversion because once I raise my conversion to a decent level, 8% or more for people who are coming through search engines, than I’ll go ‘gung ho’ on my traffic.

So my sales will always be at the highest level no matter where my traffic comes from.

Its all about the conversion ratio and it looks like its increasing - NICE!

April will be the month where I’m going to work on increasing the traffic dramatically - I’ll keep you posted

Popularity: 11% [?]