Okay, so today for our case-study, I created a Squidoo Lense. A Squidoo Lense is just another way of saying ‘A web page’. So basically, you get to create these mini one page sites about whatever you want.

Squidoo is a way to redirect targeted traffic and get a quality one way backlink to your site. Honestly, if I don’t get a single hit from that site I’m cool with that, because as long as my link is on their its all good :).

Why would you want to create a Squidoo page? Because they get a lot of traffic - although recently, Squidoo’s pages were shot down by Google due to many spam pages that Squidoo didn’t do $hit about. I actually wrote a pretty hardcore article about it on how much Squidoo sucks. I believe I called them ‘Spamoo’ LOL - I’m so funny

The cool thing is, they are now getting back on track and so you should take advantage and create a Squidoo Lense. I love the fact that I can add my RSS Feeds on their for my case study because then I don’t have to keep adding content on a regular basis to my Squidoo Page. It’s done automatically

Check out my Squidoo lense on “How to make alcohol” that I created for the case study. I’ll be adding more to it through the day and then I’ll just let it sit.  If you notice, I’ve used the exact keyword as a URL for my Squidoo URL. Make sure you keep your keywords in mind. Especially the main keywords and especially when you are getting backlinks from high quality sites.

I’m also going to be adding further content to my Squidoo Lense to create further ‘deep links’ to my case study (I think I have some on their already.

SAY WHAT!: Deep links are links from other sites pointing to your website’s internal pages (Not your homepage). It gives more value to your site in the search engines and helps even more in serps.

After creating my Squidoo Lense, it gave me another KICK A$$ idea but I’ll let you know about it once I actually implement it.

My point is if you can get a one-way backlink from a high quality site, get it and keep hustling!

Popularity: 3% [?]

I like to think I’m a very creative person, but sometimes even I get stuck. Most recently it was on coming up with a color scheme for my case study site. So just to get some ideas, I started doing some research on the internet regarding free website theme ideas and such and then, came across the online color scheme generator!

The online scheme generator is an awesome tool. You simply click on a color, and it gives you other related colors that you can use to create a multi-colored theme for your site. The possibilities are endless with this tool.

I also use it for going back and fourth to quickly see what a particular HEX code appears as a color - so I can adjust on my site accordingly. I like the fact that it actually shows the HEX and RGB values of a particular color. This way you can just pop it in your favorite photo or design software and go from their.

Here is another screen shot of the interface:

A very helpful tool indeed and I love the fact that it can be accessed through the internet.

Popularity: 5% [?]

Hi guys and gals,

Now I know when you start a website, you want to see traffic immediately - especially if you’ve been working for a month or so. Well here is a tip that can give you that occasional traffic boost. Always remember that its all about ‘conversion’ or how many of your visitors are taking action on your site.

This tip can help you increase traffic but not so much on your sales. I mean you can come across a keyword here and now using this technique but overall, just stick to this post I made about Wordtracker. Only use the following tip if you feel really ’sad’ about your traffic and just need a boost to satisfy your ‘thinking’ that “Yes! I can get traffic to my website!”. I guess use this tip to cure your mental block. And believe me, you CAN get traffic and bucket loads of it!

It’s the person who is slow but steady on the internet that creates an internet business - Even a site like Digg took a year before it exploded!

Check out their traffic stats that I pulled from Alexa:

As long as your site’s traffic seems to be increasing every month, you are on the right track. Little fluctuations in traffic don’t matter - its just the search engines updating and stuff.

Okay here is the tip:

Step 1: After logging into Wordtracker, click on “Comprehensive Search”.

Step 2: Type in a keyword (single word) that describes your products or service in a very general way.

Step 3: After pressing submit, you should now see traffic data on that keyword and other related to it. Click on evaluate and select the two search engines you want to use for this analysis.

Step 4: Click on the button that reads “Google KEI”. Don’t worry about KEI, I’ll share my thoughts on it in some other post.

Step 5: Behold, you just discovered keywords that are getting the highest amount of traffic - and here comes the kicker . . . - but with the lowest amount of competition (Other sites found when someone types that keyword).

What this means is you can create an article about that keyword, pop it in your site and as soon is it gets indexed, you are getting traffic! Now do I recommend you use this strategy to build traffic to your site? - not really . . . I use this strategy maybe once a month just to see if their is anything new that is popping up in my market or to get a traffic boost. It’s just a tip. But not something that is a ‘must’ - If you can find relevant keywords for your site using this tip then awesome, but stick to this strategy ALL THE TIME! Think of this ‘Traffic Boosting’ Wordtracker tip as a bonus trick.

Plus its not guaranteed that you will get the exact amounts of hits mentioned- as it could be higher or lower, but on average that is what you will get.

Did I apply this tip to the case study?

Yup! But I couldn’t find a keyword relevant enough that had hardly any competing sites under it (Like only 4 sites in that example), so I couldn’t really take advantage in my case. However, one keyword “Red Red Wine By UB40″ seems to be generating regular traffic. No sales, just traffic :). Plus I wrote an article and put the their music video on it because I like the song and I think it adds a personal touch to the site.

Popularity: 3% [?]